Archived posting to the Leica Users Group, 2003/09/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 9/25/03 11:24:02 AM Pacific Daylight Time, abridge@mac.com writes: > Well they have already said they are cutting dividends substantially and > their > stock is under heavy fire. Bad commentary just now on public radio too. - ------------------------------------------- I don't think the problem is technological. It is managerial. Kodak has been having financial problems before digital came on the scene, mostly due to competition from Japan, Germany, and the Pacific rim. Some call it globalism. The fact is that Kodak got into digital comparatively early for a large outfit. Kodak, like Polaroid before it, still doesn't know how to package digital. For example, there is no Kodak prosumer digital like the Olympus 5050 or the Canon G5 or the Nikon 5700. They didn't cover all the bases. They never did, even with their film cameras. With digital, they must. They can't be content with selling film for them because it's not involved. Kodak seems to be culture bound. They don't change quickly enough with the consumer. They have the technology. They don't know how to market it. At present it's the photographic elites who are buying digitals. Kodak offers a few high end pro digital reflexes, and a lot of cheaper consumer models, but none for the middle elites who are really the market now. Kodak marketing is full of the same holes. And they are similar for all their lines. br - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html