Re: [Leica] Oldies (ads in magazines)

[Jerry Lehrer <jerryleh@pacbell.net>]

Daniel

Poor?  I thought that Sweden profited enormously from both
sides during WW2.  Metals, bearings, optical instruments usw.

Sort of like a Northern version of Switzerland, except that Sweden
had more products to sell. :-)

Jerry

Daniel Ridings wrote:

> Jerry,
> On the ad ("original") I can read "8,5cm 1:1,5" I can _almost_ make out
> the serial number, but not more.
>
> Curiously, in the late 40'ies magazine there are almost _no_ ads. The
> economy was such that people could afford to buy much and with the German
> industry out of whack for a while, there wasn't much to import. Sweden was
> very poor back in those times.
>
> This "lens ad" is from 1954.
>
> Daniel
>
> On Sun, 4 May 2003, Jerry Lehrer wrote:
>
> > Dan
> >
> > Sorry, no Thambar in that advert picture. It was discontinued
> > in 1949 with ONE lens produced that year.
> >
> > Jerry
> >
> > Daniel Ridings wrote:
> >
> > > My wife and I hate sitting around the house, so today we headed out to the
> > > flea markets. They're run by Albanians, refugees from Balkan, Middle East,
> > > Africa, you name it. They do NOT want you pointing cameras at them. They
> > > sell junk and drive Mercedes and BMW, go figure.
> > >
> > > Anyway, I picked up some photography magazines from the 40'ies and 50'ies.
> > > Just for the fun of it I scanned in some ads. They're in Swedish, but the
> > > texts aren't that inspiring anyway.
> > >
> > > I did find one text hilarious. It was a review of the M3 ... pointing out
> > > how Leica cameras really hadn't changed that much from the very inception.
> > > Kind of thought of BD who points out the M6 is an M3 with a meter :)
> > >
> > > Anyway ... Leica and Rollei ads:
> > >
> > > M3 and IIIf (the IIIf being billed as the leica for hobbyists ... "that's
> > > why it even has a self-timer now.")
> > >
> > > http://folk.uio.no/danielr/images/m3iiif.jpg
> > >
> > > Just the M3:
> > >
> > > http://folk.uio.no/danielr/images/m3.jpg
> > >
> > > Lenses (even the Thambar, I think):
> > >
> > > http://folk.uio.no/danielr/images/leicalenses.jpg
> > >
> > > Rollei 25 year anniversary
> > >
> > > http://folk.uio.no/danielr/images/rollei25years.jpg
> > >
> > > Rollei "E" models:
> > >
> > > http://folk.uio.no/danielr/images/rollei28e.jpg
> > >
> > > My darling, the Rolleicord V:
> > >
> > > http://folk.uio.no/danielr/images/rolleicord5.jpg
> > >
> > > Mostly from 1954 - 1957.
> > >
> > > In 1961 you could by a new M2 + 50 Elmar 2.8 for just over 1000 Swedish
> > > crowns. (There are a little over 8 crowns to the USD). You could pay 15
> > > dollars down and the rest in installments for 6 months. The magazine cost
> > > 2.50 SEK back then and 38 SEK today.
> > >
> > > Just some trivia,
> > > Daniel
> >
> > --
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> >
>
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