Archived posting to the Leica Users Group, 2003/02/05

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Subject: RE: Now Google - RE: [Leica] RE:Ebay
From: "Kit McChesney | Acmefoto" <kitmc@acmefoto.com>
Date: Wed, 5 Feb 2003 11:00:29 -0700

One way they make money is from businesses who pay them for advertising.
When you do a Google search, notice that on the right hand side, you'll see
boxes showing sponsored sites. Those sites are paying Google a per-click fee
to be listed there. Google AdWords listings are also supplying the search
engines for Earthlink, Sympatico, AOLNetFind, and several others.

The same holds true for sites like Yahoo and Altavista (InfoSeek, DogPile,
etc). Their advertising revenue comes, in part, from a third-party
advertising broker, called Overture. One can drive traffic to one's Web site
by paying Overture or Google (or others, like LookSmart, etc.) to place site
listings in prominent locations based on per-click charges. If you type in a
name of a product, in this case, "Leica camera," you'll see that there are
usually three listings at the top of the page. Those merchants have paid to
be listed as such, and are charged when someone clicks through.

KM

- -----Original Message-----
From: owner-leica-users@mejac.palo-alto.ca.us
[mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Tim
Atherton
Sent: Wednesday, February 05, 2003 10:24 AM
To: leica-users@mejac.palo-alto.ca.us
Subject: Now Google - RE: [Leica] RE:Ebay


Okay - stupid question - how does Google make money?
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