Archived posting to the Leica Users Group, 2002/12/20

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Subject: [Leica] Why making burgers is like running Leica
From: Martin Howard <mvhoward@mac.com>
Date: Fri, 20 Dec 2002 12:44:53 -0800
 
Austin Franklin wrote:

>  Leica has design, manufacturing, distribution,
> service, marketing... [...] and it certainly doesn't compare to a 
> burger
> flipping joint.

Wait a minute!  You've got all those in a burger joint too!

           Design: Square or round patties?  1/2 lb or 1/4 lb?
    Manufacturing: Medium or Well done? Flip once or more? Time from 
order to delivery?
     Distribution: Cardboard box, or wrapped in paper? Eat in or 
take-away?
          Service: "Do you want fries with that, sir?"
        Marketing: "Supersize for only 39 cents", "Free burger if you 
get food poisoning"

M.

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