Archived posting to the Leica Users Group, 2002/12/19

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: Re: [Leica] Re: Leica Price increase
From: Martin Howard <>
Date: Thu, 19 Dec 2002 11:31:32 -0800

The problem is that we're forgetting that Leica doesn't manufacture 
photographic equipment any longer -- it is the purveyor of high 
quality, luxury accessories.  I'm not sure when the trend started, but 
I'd venture a guess that the M6TTL marked the start of a transition 
that the M7 has carried on.  The R8 (remember the motordrive?) and R9 
are further steps in that transition.  The binoculars, as far as I 
know, have always been this.

As such, arguing about price vs. practicality is about as meaningful as 
arguing whether Hermes scarfes are good clothing items when it's -10C 
and snowing.  The business model that applies is less "North Face" and 
more "Jaeger-LeCoultre".

In fact, given the recent competition from Cosina-Voigtländer, the best 
thing Leica could do is probably stop regular production, go 
all-digital, drop the SLR line altogether, allow each camera to be 
custom finished according to the individual customer (titanium, black 
paint, chrome, platinum, gold, jewel-encrusted, a choice of leathers), 
only allow Leica cameras to be sold through Leica dealership networks, 
and double or triple the price.


- --
To unsubscribe, see