Archived posting to the Leica Users Group, 2002/07/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Wasn't that the one launched on Superbowl Sunday and pulled very soon after? T At 04:45 PM 7/11/2002 -0400, you wrote: >The most creative advertising is not always the most effective. The most >memorable advertisement I can remember was the Apple Macintosh TV spot >with the 1984 Orwellian theme. It didn't go over well (except as a cult >thing) because it depicted IBM/clone users as mindless, unthinking >computer users. Such a notion was found offensive by many IBM users. It >didn't add much to Apple's market share, but it was one of the very few >times advertising became art. > >Allan > > >Steve LeHuray wrote: >>I just want to say that I am in the advertising business and do not think >>the Hands campaign is great or memborable, but, it is not that bad either. >>There must be other Leica topics to be talking about and if you do not like >>the ads do not look at them. > >-- >To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html