Archived posting to the Leica Users Group, 2002/07/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I've been responsible for a few product lines in my career, and would have loved to have had a market that would allow me to put a new paint job on my 50 year old product design and sell it for 50% more just because it looked cool.... They may not have advertising that you find creative, but you have to admit they have developed a demand and desire for an old product that very few products and indsutries enjoy. As a contrast, the Nikon S3 reissue (while nicely done) has not caught on the way MANY reissues and special editions of Leica M cameras have...in spite of the marketing savvy and big budgets of Nikon. Leica is doing more right than wrong...and that's a good thing, otherwise we wouldn't have anything new to look forward to. Also, I think it also shows the appeal of the original design of the M...look at ANY of the M6 special editions vs. the 0 series.... - --- Steven Alexander <alexpix@worldnet.att.net> wrote: > on 7/11/02 2:13 AM, Ted Grant at tedgrant@shaw.ca > wrote: > > > > Hi Paul, > > They've never had anyone who understands > advertising and marketing. If > > anything it's been one of the major failings of > Leica for years to do this > > right and increase their market share. And quite > frankly I know I don't > > stand alone on this topic. > > > > I disagree, If you read this list you can read much > bandwith that Leica is > over priced, under technologized and generally owned > by doctors, attorneys > and white gloved collectors. It is a company that > should have folded in the > past but continues to produce product whose quality > is declining and though > just released a camera that updates its 1950's > designed flag-ship product > many call for still more improvements. All this > tells me they have a damned > good marketing and advertising program.:>) > > > Happy snaps, > Steven Alexander > > > > > -- > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html __________________________________________________ Do You Yahoo!? Sign up for SBC Yahoo! Dial - First Month Free http://sbc.yahoo.com - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html