Archived posting to the Leica Users Group, 2002/03/18

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Subject: Re: [Leica] A little Birdie
From: "Steve LeHuray" <icommag@toad.net>
Date: Mon, 18 Mar 2002 11:52:00 -0500

> 
> 
> 
>>From: "B. D. Colen" <bdcolen@earthlink.net>
>>Reply-To: leica-users@mejac.palo-alto.ca.us
>>To: <leica-users@mejac.palo-alto.ca.us>
>>Subject: RE: [Leica] A little Birdie
>>Date: Mon, 18 Mar 2002 10:52:06 -0500
>>
>>Doesn't really sound strange at all - By dropping the price on the M6 Leica
>>should be able to move more M6s than it was - and the camera was doing
>>pretty well already - and won't hurt the M7 business as people who want the
>>M7 WANT the M7 and will continue to want it even if the M6 price has
>>dropped. The question, of course, is how many people will want the M7 after
>>the initial rush.
>>
>
> I agree with you but what was strange for me is that the dropping of 30%!
> which seems to be too much to remain in the catalog at that price
> (for the leica business point-of-view).
>
> logan
>

Actually I think this is a good marketing move for Leica, making a more
affordable M6ttl to put it closer to the competition, like the
Voightlander/Cosina. The M7 becomes the top of the line with the M6 becoming
the Chevy. A smart move.

sl
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