Archived posting to the Leica Users Group, 2001/12/18

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Subject: Re: [Leica] New M6 Titanium
Date: Tue, 18 Dec 2001 15:38:19 EST

This new Titanium may turn out to be a sell out  because Leica now markets 
differently. The previous model was sold as "standard production" and it sat 
on dealer's shelves. People don't race to buy when they think it will always 
be out there. Now Leica sells cameras in preset limited quanities, here 1000 
units, as "special editions." Because they are limited people rush to buy. 
Its good for Leica. They can start and finish the production run in one 
process and the dealers get product they can move immediately. The real 
question going forward for Leica, is how many "flavors" of the same thing can 
they move as special editions before they reach a saturation point.
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Replies: Reply from Marc Attinasi <> (Re: [Leica] New M6 Titanium)