Archived posting to the Leica Users Group, 2001/11/22

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Subject: Re: [Leica] Another Kodachrome question - how much longer?
From: David Rodgers <drodgers@swiftnet.com>
Date: Thu, 22 Nov 2001 09:22:12 -0800
References: <200111211937.LAA21133@mejac.palo-alto.ca.us>

Aram,
At 06:43 AM 11/22/2001 -0800, you wrote:
>There have been comments inbedded in various Kodachrome threads about the
>possiblity of Kodak wanting out of the Kodachrome business all together.

Kodachromaspeculation! It's a numbers game and only the cost accountants 
know for sure.

You've got to figure Kodak is tooled up to batch the stuff. They know the 
formula pretty well and can probably produce it very economically.  The 
distribution fits with their other products. Thus,  incremental cost are 
pretty low.  As long as it's profitable my guess is that Kodak will 
continue to make KR.

I doubt, however, that they'll spend on R&D, or promote it. In the end 
Kodak may plunge a dagger the blood-red heart of Kodachrome to put it out 
of its misery. But only because photographers  have been sticking it like a 
pin cushion, one needle at a time.

Were we all to say a roll a day Kodachrome would stay and keep E6 at bay. 
What are the odds?

One safe bet. They won't sell the trademark to Fuji.

Dave

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