Archived posting to the Leica Users Group, 2001/06/04
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]For all of the business experts out there on this list... I'm surprised no one mentioned one of the biggest factors for why U.S.A authorized equipment cost more than gray. Advertising, Advertising, Advertising, Advertising ..... While you and I get essentially no benefit out of it, U.S.A Leica dealers should when Leica ads are run in major photography magazines, or when Leica U.S.A. sponsors local events, shows, demo days etc... etc...... (Or if Leica U.S.A pays co-op advertising.... A practice where the manufacturer helps pay for a local ad featuring their product) So U.S.A dealers have to pay a bit more for the product and we do to.... This is really the case for Canon and Nikon which spend a ton of money on national and co-op advertising... So.... Ted...... I'm thinking about buying a 15mm, what kind of filter should I get to protect the front element ???? Duane Birkey HCJB World Radio, Quito Ecuador Duane's Photographs of Ecuador: http://ecuadorphotos.tripod.com