Archived posting to the Leica Users Group, 2001/01/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]<<< >Do all dealers charge the same prices? It seems to be the case for the few >I've called. In my experience, this seems to be true. I heard that Leica controls final sale prices pretty strictly (i.e. if you don't sell at their suggested price, you don't represent them any more). >>> This isn't true...in fact it would be price fixing if it were (and that is illegal.) The way Leica keeps the prices all pretty tight is that they don't leave much profit to be had in most gear! The dealer net is usually 5-8% lower than the MAP (minimum advertised price.) If you stock a lot of gear, as I have now started to do recently, you begin to realize it is just not worth it to sell it below MAP. That being said, sometimes Leica does offer special deals to dealers...so it can be possible to get SOME items at less than MAP...but there are others that will be tough to find discounted at all. Generally those are the only new items I bother to list here as I know that everyone on this forum are aware of MAP price. Of course there is always salesman's samples, code u, and grey market gear around...but this is non-passport and/or used so really it can't be compared. >>~ANY~ dealer? are you saying that when a dealer, anywhere in the USA is having Leica days that, if my local dealer wants, they can give 10% off?<< This is not true either. Leica only gives a Leica dealer one "Leica day" each year and will not eat the 10% on any other day. If the dealer wishes to forfit 10% on gear that is another story...he could do so even at a loss. Leica won't pay for it though. If Leica did that they would never sell an item at full price!<g> Happy new year! Rich