Archived posting to the Leica Users Group, 2000/11/20

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Subject: Re: [Leica] Leica AG, Hermes handbags!!
From: Nathan Wajsman <belgiangator@yahoo.com>
Date: Mon, 20 Nov 2000 05:06:34 -0800 (PST)

While I am not familiar with Hermes products (I am
more into Domke and Billingham when it comes to bags),
I disagree that just because they are not in the
camera business they have nothing to offer Leica.
Leica's problems are not technical. Their products are
second to none in the segments where they compete.
Leica's problems stem from lackluster marketing and
distribution. Hermes obviously has expertise in
marketing and distributing luxury products, and like
it or not, Leica cameras are luxury products.

Nathan

- --- Dante A Stella <dante@umich.edu> wrote: Hermes has
nothing to
> offer Leica, at least related to Leica's core
> business - shall we make scarves
> and neckties with little Ms on them - except
> dilution of its brand name and a
> possible commemorative M6.  

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Replies: Reply from "Jean-Claude Berger" <jcberger@jcberger.com> (Re: [Leica] Leica AG, Hermes handbags!!)