[Leica] APX25

["William Gower" <wgower@eco-tec.com>]

Hi Lugers

Has anyone ever received a response to feedback left via the Agfa web-site
regarding the discontinuation of APX25 ?

I thought this was rather interesting. It arrived via a .doc attachment in
my inbox today:


> Thank you for your e-mail regarding Agfašs APX 25 film being discontinued.
> We appreciate the loyal following this product has cultivated over the
> years because of its unique properties.
>
> Every year manufacturers must review the sales volumes of all products and
> make decisions based on the demand for their products. The Agfa Canada
> sales organization provides feedback to our international headquarters, but
> we do not make the manufacturing decisions about any of our products.
>
> Even though APX 100 and APX 400 films outsell APX 25 by a wide margin we
> appreciate how this film is unique and compliments our other products. In
> order to satisfy local demand for this product, we have a practical
> suggestion for the loyal users of APX 25.
>
> Current stocks of this product in our warehouse have a long expiry date
> (January 2005). Some photographers are purchasing greater quantities of
> APX25 and storing it in their freezers. A roll of APX 25 with an expiry
> date of January 2005 stored in a freezer today will easily last at least
> ten years. Photographers who canšt find an alternative product to satisfy
> their needs should seriously consider purchasing additional quantities of
> APX 25 and freezing the product.
>
> Please understand that we are only suggesting this as a practical way of
> extending the life of this product for the end user, as we do not have any
> control on the actual manufacturing of the product.
>
> In Canada, we will attempt to secure additional film stocks to satisfy our
> local demand for as long as possible. What quantities will be made
> available to us is unclear at this time. Therefore we hope that you may
> consider long term storage of APX 25 before the product is no longer
available.
>
> We greatly appreciate your correspondence and welcome any additional
> comments you may wish to share with us and our international headquarters.
>
> Sincerely,
>
> Peter Kruka
> Agfa Film Professional Products