Archived posting to the Leica Users Group, 2000/07/27

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Subject: [Leica] Leicas on TV (was Leica & Beer
From: "Bob Walkden" <>
Date: Thu, 27 Jul 2000 13:58:52 BST


there's a TV ad currently running in the UK for Audi cars in which they 
feature a telephone box they designed, and which is in the Design Museum in 
London. There are a couple of scenes in the ad where we see a young woman 
photographing the phone box. Of course she is using a Leica. Looks like a 
III of some sort, with a w/a finder on top.

So to sell their cars they boast of their skill in designing modern 
telephone boxes, and they make a link to another great German design to 
stress their continuity, back to Bauhaus presumably. Enough semiotics in the 
ad to drive even a French philosopher (more) insane :o)



>From: Gary Elshaw <>
>Nice to see some Leicas on the telly though, eh?

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Replies: Reply from "Julian Thomas" <> (Re: [Leica] Leicas on TV (was Leica & Beer)