[Leica] Re: Subject: Increasing sales of R8s and R lenses.

[Bill <m6rf@yahoo.com>]

Brian Caldwell wrote:
The problem with your plan is that it puts Leica into direct
competition
with its authorized dealers.
Leica would be, in effect, stealing sales away from dealers who have
the R8
in stock. No dealer would be able to sell an existing stock R8 unless
they
did so for a loss. All the capital a dealer has tied up in R8s would
become
a loss.
Not a good way to inspire dealer loyalty.
Bryan
....................................................................

Hi Bryan,

Re-read my initial post.

Here's how it works:
John Doe orders an R8 and pays for it on the Leica web site.  John
then goes down to his local Leica dealers and picks up an R8 (from
dealer stock) with the receipt and authorization number generated off
of the Leica web site. The local Leica dealers then submits a form to
Leica USA showing that he delivered an R8 to John Doe that he
purchased on the Leica web site.  Leica USA then ships the dealer an
R8 to replace the one which he sold.

There are of course variation on the above, but you get the idea.

This is one of those rare deals where everyone comes out a winner.

* John gets an R8 (for which he needs at least one lens)

* Leica (Solms) moves a slow selling inventory item and gets paid for
it immediately

* The dealer has a de facto product cost of zero

* The dealer acquires a new in store customer

* The dealer has the opportunity to sell the customer more product

* The dealer increases his inventory turn-over rate


Regards,

Bill









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