Archived posting to the Leica Users Group, 2000/05/24

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Subject: [Leica] Re: LUGMemo from Leica USA
From: Jim Brick <jimbrick@photoaccess.com>
Date: Wed, 24 May 2000 14:20:25 -0700
 
At 11:32 AM 5/24/00 -0700, Brougham wrote:
>
>What does MAP stand for?
>
>When I was shopping around, I wondered why all the new equipment
>seemed to be price fixed.
>


Minimum Advertised Price. They can sell it for less, but cannot advertise
it for less without consequences. Jeff Alford can enumerate the consequences.

I guess you could call it APF. Advertised Price fixing.

Jim
Replies: Reply from "Tom Schofield" <tdschofield@email.msn.com> (Re: [Leica] Re: LUGMemo from Leica USA)