Archived posting to the Leica Users Group, 2000/01/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I think the difference between Porche and Leica is that Porche makes a product that is recognized by the majority of the western world as a prestige product. Therefore the name generates powerful brand identity. The Leica brand is primarily recognized by camera buffs. While there certainly is tremendous good will attached to the Leica brand within the photographic community, on the outside the name means little or nothing. Leica's best bet for a fast turnaround is to recapture market share in the camera business. Price, product and promotion are the only cures. They have, for the most part, the product. Now they need the price and promotion to fall into line. It is becomming harder and harder to be a high margin manufacturer. Leica needs to move toward higher volume manufacturing/sales. I believe this is where they are headed, and I am hopeful for their future. Best Wishes and my thanks also for your informative web site! Dan States > >OK Bill, I have no idea of the Porche particulars, my point was Porche was >making money on sun glasses, so perhaps the Leica name could be used to >provide more profit to the company through new Leica products, or licensing >of the Leica name. If my memory is correct, I saw Porche sun glasses at >my >local Costco (a discount super department store). > >The Leica name itself, in my estimation, is quite valuable in and of >itself. I think Solms owes it to the stock holders to take advantage of >the Leica mystique in new areas to help get rid of that damn red ink. > >glad you found the site useful. > >Stephen > >Bill Caldwell wrote: > > > Stephen Gandy wrote: > > > > SNIP -- > > If Porche and Nikon can get a part of the multi billion dollar > > sunglasses market, why not Leica ? > > > > SNIP -- > > > > Stephen, > > > ______________________________________________________ Get Your Private, Free Email at http://www.hotmail.com