Archived posting to the Leica Users Group, 1999/12/17
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In Indonesia, for me to read the January Edition of PopPhoto will be in March 2000. Can you please tell me the conclusion of the article about M6TTL? Regards, JSJ - ----- Original Message ----- From: Jeff S <4season@boulder.net> To: <leica-users@mejac.palo-alto.ca.us> Sent: Saturday, December 18, 1999 12:45 AM Subject: Re: [Leica]The value of Popular Photography > Free publicity is a great thing, though I think Popular Photo's glory > days were in the '60s and '70s (thicker, more columns), so today, I'd > think Leica might also benefit from getting coverage elsewhere, > including some non-photographic magazines with the right reader > demographics. > > And they already have an email newsletter, but don't announce zingers or > "members-only pre sales" or indeed, anything that would make a person > stand outside the nearest store fifteen minutes before opening. They > have been mailing out Leica View lately, but email lists are lots > cheaper. The newsletters could link to the Leica website, which could > link to dealers (who would have reciprocal links) > > But on the whole, I think Mr. Cohn really does "get it". > > > Dan S wrote: > > > > So what is the value of the mag? MARKETING. Leica should be thrilled that > > they got a decent review in Pop Photo, not because the testing is worth the > > paper it is written on, but because that one crappy biased magazine will > > generate more sales of M's and lenses than all the "M campaign" brochures in > > the world. > > > > It has exposure, and that is the one thing Leica really needs now. > > Too many people just don't know the company even exists. > > -- > > Jeff Segawa > Somewhere in Boulder, Colorado > http://www.boulder.net/~4season > >