Archived posting to the Leica Users Group, 1999/11/10
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I don't claim to know anything about the particular economics of the situation, but the ideas you present certainly seem to make sense. Bottom line is the R8 is competing with the F3 - so (street) price it accordingly. I'm sure there are people would would love the idea of owning a Leica rather than an F3, but think that they can't even afford to look at a Leica... > -----Original Message----- > From: owner-leica-users@mejac.palo-alto.ca.us > [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Thomas J. > Donovan > Sent: Wednesday, November 10, 1999 4:44 PM > To: INTERNET:leica-users@mejac.palo-alto.ca.us > Subject: [Leica] Viability of Leica; my 2 cents > > > Folks, > > I finally couldn't hold off any longer. Thus, what would I do > if I were Herr Cohen ( hopefully,correct spelling;-)! Advertising > issues aside :-)! > > I'd re-introduce the R7; for around $800! It was a *reliable* > light-weight SLR & would help sell more Leica glass. I'd > re-price the R8 to around $1200; gotta maintain a *rational* > differential. And if the R8 is now a reliable body, & I think it is > by now; the feature differences justify a $400 delta ;-)! > > Bite the "bullet" on the R8's profit picture; $1200 is better > than zero,,,,assuming there is a "glut". Used R7s are going > for a premium right now....proving their marketability! > > Think what a *new* $800 R7 & a $1200 R8 would do for > R sales. And, that's where they got to put their attention. > > My 2 cents ;-)! > > Tom D. >