Archived posting to the Leica Users Group, 1999/09/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]On Sat, 25 Sep 1999 12:02:02 +0400, Bernard <5521.g23@g23.relcom.ru> wrote: >Paul Chefurka wrote: > >> I'm completely in sympathy whith Anthony's sentiments. The way I see >> it, if Leica starts down the road of "average consumer products" the >> marque will be diluted, and they'll end up in direct competition with >> companies like Cosina and Konica. they are ill equipped to do this. > >Exactly. Rule number one for a small business: Don't attack the big >players in their core business, for you will lose. > I'm a bit sensitive to this issue, as I used to work for an Ethernet switch manufacturer near Ottawa. We had a total workforce of 150, and very very good (but industry-standard) products. Our competition was Cisco, 3Com and Bay Networks. Guess who won *that* little battle? Another local company, Corel, tried to take on Micro$oft in the word processor market using Word Perfect. Plucky little guys only win in the movies. Pick your markets and products carefully, and don't pick fights you can't win... Paul Chefurka