Archived posting to the Leica Users Group, 1999/09/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 9/6/99 10:15:07 AM Eastern Daylight Time, red735i@earthlink.net writes: << What makes Hasselblad so well received, at the enormous prices they charge, and yet Leica has problems with professional and amateur acceptance? Is there a lesson in here for Leitz? >> A lot of Leica use is non-professional. There are a lot more choices in 35mm than in MF. Most of Leica used professionally, the client sees, understands and cares only about the image. A lot of Hasselblad use (commercial photography), the client sees the camera and recognizes it as a sign (erroneous or not) of the photographer's expertise. Finally, Hasselblad is a much more agressive marketer than Leica.