RE: [Leica] FW: Rolf's Leica Questionnaire

["Kotsinadelis, Peter (Peter)" <peterk@lucent.com>]

Although you said this was a personally developed questionnaire. Why are you
going to so much trouble to get it done?  I mean, what outcome are you
expecting and what will it drive?

Peter K

> ----------
> From: 	Dr Rolf Freier[SMTP:freier@scm.de]
> Reply To: 	leica-users@mejac.palo-alto.ca.us
> Sent: 	Saturday, June 26, 1999 9:46 AM
> To: 	'leica-users@mejac.palo-alto.ca.us'
> Subject: 	[Leica] FW: Rolf's Leica Questionnaire
> 
> 
> 
> -----Original Message-----
> From:	Dr Rolf Freier [SMTP:freier@scm.de]
> Sent:	Wednesday, June 23, 1999 2:05 PM
> To:	'leica-users@mejac.palo-alto.ca.us'
> Subject:	Rolf's Leica Questionnaire
> 
> Re-send June 26. 
> Dear LUG-subscribers,
> Thank you for your response to my questionnaire so far. Very interesting,
> especially where one would assume a spontaneous response
> but not enough in quantity to start working on it. Yes, it is true that a
> lot of answers can be found in the daily LUG-communication, but I cannot
> use it
> in a survey proper! How can I encourage further response to the
> questionnaire? Offering my humble Leica gear as reward? Don't even think
> of it! 
> So please, just give it two minutes. It won't rush your adrenaline,
> admitted, but it won't bore you to death neither 
> (like the Proust-questionnaire that is still circling endlessly through
> the features of our papers). 
> Just drop your Mxs (x=1,2,3,4,6) for a minute and put your best foot
> forward.
> Regards
> Rolf
> 26.6.99
> 
> My background:
> I am a relatively new subscriber to the list, repatriated from South
> Africa last year, where I worked as an executive for a German development
> agency.
> Being a former science journalist I am a dedicated amateur photographer
> since many years. I always had a keen interest in the fate of the German
> optical industry and its uphill battle against the Japanese competition
> from the sixties onwards. After some twenty-five years of photographic
> steeplechasing cross Voigtlaenders, Yashicas, Asahi Pentax's, Nikons,
> Rolleis and Leicas I ended up as a Leica only user (M and R plus
> occasionally Rollei MF). 
> As a freelance consultant in the field of international development
> co-operation I currently go somewhat astray by communicating with the new
> Leica management in Solms, some 40 km from my location in Marburg, with
> regard to the brands performance and future. In order to enhance my
> information basis
> I designed a questionnaire that I would like to put to the
> LUG-subscribers. The questionnaire is my intellectual property (what a
> word !) and originates from my personal commitment. It is not commissioned
> by Leica and I'm am not acting in any third party interest. I would like
> to make the evaluation of the answers available to the LUG-subscribers and
> if substantial to the Leica management. Looking forward to your e-mail
> answers and remarks to freier@scm.de 
> 
> Please contact me in case of any difficulties with the attachment.
> 
> With kind regards from Marburg, Germany,
> (still) quite close to the red spot
> Rolf Freier
> 21.6.99
> 
> LUG-Leica-Questionnaire
> 
> 0. You are (please indicate):  
> amateur; serious amateur; professional
> 	M-user; R-user; 35mm Compact user; Digital Compact user
> Your age:	Your sex: 	Your country:
> 	
> 1. What are your immediate and foremost associations with the word Leica ?
> 
> 2. Give your three main reasons for buying/using Leica products.
> 
> 3. Which are the three most important properties that you would expect
> from any new Leica product?
> 
> 4. Which main reasons for not using Leica products do you remember from
> colleges or friends?
> 
> 5. Which differences to a good competitors product (e.g. Nikon, Canon), if
> any, do you ascribe to a Leica product a) in terms of utility value c) in
> terms of image/lifestyle value ? 
> 
> 6. If you are an exclusive M-user give your most important reasons for it
> and for not using R-equipment
> 
> 7. If you are an exclusive R-user give your most important reasons for it
> and for not using M-equipment
> 
> 8. How do you asses the R8-design in comparison to the R4-R7-design ?
> 
> 9. What do you expect from Leica 35mm Compact Cameras complementing the R-
> and M-range?
> 
> 10. What do you expect from Leica Digital Compact Cameras complementing
> the 35mm Compact respectively M- and R-range?
> 
> 11. What relationship do you assume between Generation X (age 20 -28)
> photographers and Leica products and/or the Leica brand image?    
> 
> 12. Which particular feature/s do you miss with the Leica a) M-range b)
> R-range
> c) 35mm Compact-range d) Digital Compact Camera 
> 
> 13. If you were Leica's ingenious engineer/magician what would be the
> Leica dream product you would create instantly?
> 
> 14. Which improvements do you suggest with regard to a) Leica's external
> communications
> b) Leica's product advertisement and c) Leica's product information?
> 
> 15. Which improvements do you suggest with regard to a) Leica product
> distribution and 
> b) Leica product technical service?
> 
> 
> Please answer per e-mail to
> freier@scm.de 
> and refer to the numbers while answering, thank you indeed.
> 
> (c) rolf freier marburg 6/99
> 
> 
>