Re: [Leica] Eye Contact

[Larry Kopitnik <kopitnil@marketingcomm.com>]

>>>>>>>>>
Mark Rabiner wrote:
> >         I, for one, am now starting to run up against 20-something art
> > directors and account execs who DO NOT have the professional experience and
> > maturity to be doing their jobs.
> snip
> They are paste-up artists calling themselves Art Directors. They've
> perfected the use of wax rollers and Xacto knives and now they are
> telling us what film and format to shoot
> Then they mark up our contact sheets.
"
Mark, I think they would ask, " what are wax rollers and Xacto knives?"
I've done layouts that way, but few young people know that system, only
computers.  they wouldn't know how to spec type and have it fit by
counting.  But they don't have to anymore.  My problem is not with the
technology, but with the cult of the young that usually leads to
childish material.  These are people who have perfected the techniques
of Quark and photoshop, but haven't the years and life experience to
perfect the art.  And with such short attention spans they couldn't find
the great photo on the contact sheet.
<<<<<<<<<

Hmmm. I work as Production Manager of a large ad agency, and as such I
manage the production artists and typesetters. But not the art directors.
Not the artists who design the layouts and hire the photographers. Those
are artists with good experience and (most of them, anyway) an excellent
sense of design. And, from what I see, they maintain good working
relationships with the photographers they hire.

That was the case as well at the last ad agency where I worked, a medium
sized one. I thought it was the case at all but the smallest. But I may be
out of touch.

And Donal, you're right about waxers. And Mark, you're showing your age.
Few of my production artists could identify a waxer if I offered them a
million dollars to point to it the closet.

Larry