Archived posting to the Leica Users Group, 1999/03/02
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Dear Luggers, Could someone who understands the law and the concept of MAP (minimum advertised price) please explain the concept to me? Essentially ALL Leica dealers charge the same price for new equipment which is dictated by Leica as the minimum advertised price (MAP). I thought that price fixing, which this resembles, was illegal. I asked one of the camera dealers on the LUG this question but he has conveniently ignored my question!!!!!!! Why can't a dealer charge $10.00 less for a new 180mm APO than the next dealer; they all seem to stick to the MAP as the final non-negotiable price. Thanks, Paul T. Collura