Archived posting to the Leica Users Group, 1999/02/25

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Subject: Re: [Leica] "Editorial usage"
From: Eric Welch <ewelch@ponyexpress.net>
Date: Thu, 25 Feb 1999 08:49:59 -0600

At 12:12 PM 2/25/99 +0100, you wrote:
>Could someone please explain the phrase "editorial usage"?  What does
>this cover?

When the purpose is for information content, rather than for advertising or 
commercial purpose. Newspapers and many magazines such as National 
Geographic (and N.G. Traveller) and LIFE (the currently piece of crap 
version even) and Rolling Stone. Even Leica Photography International. But 
an advertisement, corporate report, or where the photography's main goal is 
to sell a product, or serve as decoration, then that is not editorial. This 
is quite a loose definition because so many publications cross the line. If 
in doubt, get a release.

Eric Welch
St. Joseph, MO
http://www.ponyexpress.net/~ewelch

- -The world's full of apathy, and I don't care.