Archived posting to the Leica Users Group, 1998/11/28

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Subject: Re: [Leica] Re: Leica's Development and Management
Date: Sat, 28 Nov 1998 14:51:06 EST

Nathan wrote:

<< The ultimate fate of Leica will not be decided by its engineers. It will be
 determined by how well the marketing people listed to the market and how they
 execute on the signals they receive; and by how well the company is able to
 control costs while maintaining the essential product attributes. >>
- -----------------------------------

I ceratinly hope Leica can continue to exist as a profitable concern.  But I
believe they have to remain unique, i.e., MF.  For the R system to change to
AF at this late date, I think would sink the company (then they would really
feel the wrath of competing with the likes of Canon or Nikon).  A big boost
would be to offer a simplified entry-level SLR and bring back economy-priced
lenses such as the 35f2.8 and 90f2.8, to bring more consumers into the fold.
And as we all know, once bit...