Archived posting to the Leica Users Group, 1998/11/25

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Subject: [Leica] Re: Leica Ads/image
From: nbwatson@juno.com (N. B. Watson)
Date: Wed, 25 Nov 1998 10:56:37 EST

The stereotypical "Rich amateurs" (i.e. those whom the marketing
surveyors would propose as a model of the type) want an
expensive-looking, status-name camera which has every up-to-the-muinute
technological gizmo that this month's amateur photo magazines proclaim
are essential for making their photography look as good as the pros'. 
The R8, for example, doesn't satisfy those criteria.  It doesn't have AF,
and only it is only the camera-literate who instantly recognise the Leica
name as a status symbol whilst every ignoramus knows "NIKON".   The
market Leica ought to be zeroing-in on are rich *eclectic* photographers,
amateur or pro.

Regards,
Nigel 

On Wed, 25 Nov 1998 13:41:32 +0200 cb <chribeck@mdc-berlin.de> writes:

>They saw they could live better and with less effort selling to the 
>rich
>amateurs. Not only because the rich amateurs buy more but because 
>these
>are less demanding, are often more willing to forgive quality glitches
>...
>So again, the current Leica Ads are well on target.
>Christian
>
>

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