Archived posting to the Leica Users Group, 1998/06/30

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Subject: Re: [Leica] Leica technology, creative control
From: Eric Welch <ewelch@ponyexpress.net>
Date: Tue, 30 Jun 1998 18:19:33 -0500

At 10:21 PM 6/29/98 -0700, you wrote:

>I taught a Leica Workshop this past week. A couple of evenings and all day
>Saturday photographing San Francisco. Even though most people had a
>reasonable amount of Leica hardware (and Tom Brichta, the Leica rep,
>supplied them with more stuff) it was evident that most of them did not
>understand how depth of field is controlled, what hyperfocal distance is,

Jim,

There's got to be a lot of money in teaching people these things.
Travelling workshops not on the "high end" like many of them are. Basic
good photography workshops. Wonder how they would go over if marketed
correctly? The Nikon workshops come to mind. But make them hands on.

I wonder how many sales the high-end camera makers lose because people who
can afford their stuff get frustrated with their non-P&S cameras that are
difficult to master, because of a lack of basic education? Could build up a
whole new market if done right.

Leica could do it, since their cameras require more basic competence to get
close to using a fraction of their potential than other techno-whiz
cameras. And with the back-to-the-basics movements going on all around,
this seems a natural. 

What say you, amateurs and newbies? Would you pay someone (not me! I'm too
busy!) to teach you how to utilize bokeh?
- -- 

Eric Welch
St. Joseph, MO
http://www.ponyexpress.net/~ewelch

He, who will not reason, is a bigot;     
he, who cannot, is a fool;                
and he, who dares not, is a slave.         

William Drumond, Scottish writer  (1585-1649)