Archived posting to the Leica Users Group, 1998/04/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Leica's reduced prices and user-oriented new products are great, but why stop at $500 M6 rebates and Tri-Elmars? Here are some Leica innovations that could really make a diff: (1) The power line filter: Removes those unsightly utility lines and other blemishes from your images. Stack two or more to enhance portraits. (2) VIP Passport Protection: Repairs or replaces your gear BEFORE it's broken. (3) Cutting-edge nomenclature: Leica red dot is replaced by modern holographic insignia done in an eye-catching, yet tastefully understated manner. At certain angles, it changes to reveal a 3-dimensional dollar sign, or other popular icon or brand logo. An alternative, limited edition is offered, featuring embossed covers cleverly textured to resemble electrical tape. (4) Leica Style Guide: Explains the how's and why's of allowing 3 Leica bodies to crunch together as they dangle from your neck, and the appropriate tone of casual indifference to convey when wearily explaining that they are "just tools". Really impresses friends! (5) Shark's fin (not Sharkskin) coverings: Simultaneously satisfies cravings for fine dining and fine photos. (6) Peek-a-boo packaging: Cleverly placed cutouts in shipping cartons allow use of camera and lenses, without ever removing them from original packaging. (7) Leica R8EK: Ensures best exposure results under all lighting conditions without fussy metering techniques--autobrackets all images from -5-2/3 stops to +5-2/3 stops in 1/3 stop increments. Wishing everyone the best this April 1st, Jeff