Archived posting to the Leica Users Group, 1998/02/11

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Subject: [Leica] February 11 1998: Leica: Embarks on cost-cutting after sales in Asia drop 47%
From: TM <spaniel@pacbell.net>
Date: Wed, 11 Feb 1998 09:12:30 -0800

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"><img src=3D"/inhouse/468a0110.gif" WIDTH=3D468 HEIGHT=3D60 border=3D0 A=
LT=3D"FT The Diary - Click here"></a><a name=3D"top"></a> <h2><font color=
=3D"#FF0000">Leica</font>: Embarks on cost-cutting after sales in Asia dr=
op 47%</h2><font size=3D-1>WEDNESDAY FEBRUARY 11 1998</font><hr><b>By And=
rew Fisher in Frankfurt</b><hr><font color=3D"#FF0000">Leica</font> Camer=
a, whose products are used by Queen Elizabeth and the Sultan of Brunei, w=
as shaken badly by the Asian financial crisis last year as consumers in t=
he region cut back.<BR>
<P>The German company said sales and profits had suffered sharply in the =
closing months of 1997, causing it to embark on cost-cutting and streamli=
ne its product range. Asian turnover fell 47 per cent to DM11.2m ($6.17m)=
 in the third quarter of the year ending March 31 1998.<BR>
<P>A disappointing Christmas period in most of Europe, especially Germany=
, also dragged down sales. Total September-December turnover fell 12 per =
cent to DM67m, though the figure for the first nine months showed an 11 p=
er cent gain to DM193m. The shares lost DM5.80 to close at DM24.<BR>
<P><font color=3D"#FF0000">Leica</font>, which came to the stock market i=
n 1996, said some cameras destined for Asia had had to be diverted, putti=
ng pressure on prices in the US and Europe. Its Minox division had suffer=
ed from weakness in the cheaper compact camera market, though sales of it=
s &quot;spy&quot; camera had held up.<BR>
<P>The company plans to reduce capacity to curb the impact of the worseni=
ng sales trend, which caused nine months' operating profits to tumble fro=
m DM4.97m to only DM7,000. In the third quarter alone, <font color=3D"#FF=
0000">Leica</font> incurred an operating loss of DM3.77m against a DM5.65=
m profit the previous year.<BR>
<P>Minox will fail to break even for the full year, and the company will =
push through a restructuring programme to lower annual fixed costs by at =
least DM2m and focus on Minox's core products. This will entail job losse=
s as production is switched to Portugal.<hr><CENTER>For other articles on=
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