[Leica] Leica Gimmick, Inc.

[Afterswift@aol.com]

Dear Colleagues,

The factory that produces Leicas doesn't make the designer doodads probably
suggested by imported PR and management consultants. The idea, of course, is
to trade on the prestige of the Leica reputation in the upscale general
consumer market.

We're concerned that this practice will degrade the Leica reputation, diffuse
its product image, so that Leica becomes a trade name rather than the symbol
of The best in photographic equipment and optical instruments. Solms must
bite the bullet on this matter if the Leica logo is to continue to mean
anything.

That income producing gimmick could backfire.

Bob