Archived posting to the Leica Users Group, 1997/09/11

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: Re: New R8 Ad!
From: Thomas Kachadurian <>
Date: Fri, 12 Sep 1997 00:15:58 -0400

At 07:10 PM 9/11/97 -0800, you wrote:
According to the woman in charge of advertising at Leitz USA, they feel
that the collector wanting a status symbol is their major client>
>>Donal Philby

Not to state the obvious, but collectors want them because they are the
finest professional tools made. Truly scary. The logic that follows their
marketing strategy is to design a camera with strong collector appeal over
strength or fuunctionality.

Based on the new M lens offerings, at least functionality seems to remain a
part of the plan, but how long until they use their market research to
decide that their "major client" doesn't care about image quality.  

My advice: take good care of the Leicas you have, and keep an eye on them.