Archived posting to the Leica Users Group, 1997/09/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]> > >Overall, and counting text, it's an OK ad. Odd, though, that it would be > >placed in a lifestyles of the self-indulgent-type magazine, rather than a > >photo mag. Mmmmm. > According to the woman in charge of advertising at Leitz USA, they feel that the collector wanting a status symbol is their major client, so feel they need an ad based not on function or professional use, but on status. The new ad done in Germany for about four times more than they should have paid for yet another ad that, to me at least, communicates nothing of value to a pro. So sad. Then they will continue to wonder why the pros aren't flocking to the R8. Donal Philby San Diego