Archived posting to the Leica Users Group, 1997/07/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Hi, - -----Original Message----- From: Gerard Captijn [SMTP:captyng@vtx.ch] Sent: Sunday, 29 June, 1997 09:53 To: leica-users@mejac.palo-alto.ca.us Subject: Historic change for Leica? <snip> Leica is a niche market player who has limited competition for its M products (Contax G2 only) but still many competitors for its R products (Nikon FM2 and many other SLR's). They could be better off to concentrate on where they are unique, i.e. the M-product line. Marketing "wisdom" says that companies should concentrate on their own strengths rather than on the strong points of the competition. I think this is a good point, that could possibly be even more strengthened if we knew how much Leica spends on maintaining, developing and marketing the two product lines. As you indicate, the market staying power of the R8 remains to be seen. Apple notebooks were huge sellers for a little while when they finally came out. <snip> __ Tore