Archived posting to the Leica Users Group, 1996/07/19
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]What's in a name? At first, I thought that homepage was a gag by some Leica fan! Wasn't Leica supposed to be used for the cameras produced by Leitz? Does anybody think that the use of the name for other products, by what is now essentially a different company, detract from it at all. My interest is purely one of interest in the marketing/brand equity aspect of it all, not snobbism. Kamal Malek MIT IPC At 07:08 PM 7/19/96 -0400, you wrote: >Leica fans who do automobile repair will want to check out > >http://www.leica-opd.com/duochek.html >