Archived posting to the Leica Users Group, 1996/06/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 96-06-14 10:27:17 EDT, you write: > And I'm sure it's true that Japanese people prefer Fuji, the film is tuned to their >skin tones, just like EK film is to caucasian/black skin tones (they come up >the same on a color analyzer according to Bob Mitchell of Photo Technique >magazine. I don't know, I've never used an analyzer). I wonder what pallette >european film is tuned to? Eric: It is interesting that Fuji has changed their marketing strategy and saturation level over the years. I rememebr that when Fuji first entered the US market in the late 1960s, their films had very subtle saturation. To me, it almost had a "washed out" look. In fact, I remember some of Fuji's magazine advertizing at the time which showed a Japanese man's face close up and emphasized that Japanese eyes could see things that others' eyes couldn't, and so could the Fuji film. In fact, those ads could be considered a bit politically incorrect by today's standards! Anyway, I was never able to figure out how that would make the product appeal to western consumers who (if the assertion in the ad was true) presumably couldn't tell the difference anyway!! Well, obviously, they changed their emphasis, as they now make the most saturated product on the market. The new Ektachromes would not be here if it weren't for the competition from Fuji......which is good. As the proverb says: "As iron sharpens iron, so one man (or multinational imaging corporation) sharpens another!!