[Leica] Leica does not deem the M a professional system?

Douglas Sharp douglas.sharp at gmx.de
Mon Sep 19 07:34:14 PDT 2016


It definitely wasn't lost in translation - the German 
press release says exactly the same.

I think the key to this may well be B2B - business to 
business, i.e. rental companies - Leica M is more B2C 
than what they mention here (i.e. targets actual 
users/customers rather than businesses).

Cheers
Douglas



On 19.09.2016 14:22, John McMaster wrote:
> "The Business Unit Professional bundles marketing and sales activities in the B2B sector. This applies to the Leica S medium format system, the mirrorless Leica SL-System and the entire product portfolio of the Leica Camera AG subsidiary Sinar Photography."
>
> http://en.leica-camera.com/Company/Press-Centre/Press-Releases/Press-Releases-2016/Press-Release-Leica-intensifies-its-focus-on-the-professional-segment-with-a-new-business-unit-and-an-extensive-range-of-services
>
> john
>
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