[Leica] Zeiss Planar T and no beer

[George Lottermoser]

On Sep 21, 2015, at 9:01 PM, Richard Man wrote:

> So decadent to be able to afford 3 sheets!!
> 
> On Mon, Sep 21, 2015 at 6:20 PM, Leowesson <leowesson at gmail.com> wrote:
> 
>> Hi George,
>> 
>> I would shoot 3 on, 1 sheet 1/2 under 1 sheer 1/2 over.  I would run the
>> on, under and over and hold the ons for push or pull.
>> 
>> Ever use read loads?  Saved me hours every day.
>> 
>> Leo Wesson
>> leowesson.com
>> 
>>> On Sep 21, 2015, at 18:45, George Lottermoser <george.imagist at icloud.com>
>> wrote:
>>> 
>>> back in the day:
>>> growing up in a commercial photo studio:
>>> primarily shooting 8x10, 5x7 and 4x5 chromes
>>> all the brackets were in 1/3 stops
>>> 
>>> 1/3 under
>>> 1/3 over
>>> and dead on
>>> 
>>> That's what was done on every single studio shot.
>>> Insured 3 usable exposures
>>> with subtly nuanced differences in the shadows and highlights.
>>> 
>>> a note off the iPad, George

not decadent when the client has expectations;
and is covering expenses in order to meet those expectations;
and you've invested significant time and materials
in building sets, hiring stylists, models, etc.

Or in the case of architectural work;
you may have greatly inconvenienced tenants, caretakers, managers, landscapers, etc.

You basically have one chance to get as close to perfect as you can;
and you're handing at least one sheet of film over to the client.
so bracketing and whatever quantity of film it takes.

No post processing to "get it right."
Had to get "right" in the camera, with lighting, filtration, exposure and bracketing.

Regards,
George Lottermoser 

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