TV commercial for new(?) diabetes treatment, "Trulicity." Subject is a photog, first shown indoors w/ an 'anonymized' Hassy-like digital shooting a flower (later views show him outdoors with a dslr.) A floating-in-air Leica M and the Hassy dissolve into a green disc, which turns out to be the button on a pen-like injector of the drug. Stan Yoder