[Leica] Speaking of the Sony A7 family.....

[Frank Verizon]

Apparently Hasselblad has announced a new camera, called the Lusso. It is a customized Sony A7r camera, with the body case re-molded. It is shipped with a kit lens.

Before anyone gets too excited, the camera is as garish as some of their other specialized luxury models.

We all thought Hasselblad had given up on the strategy of luxury versions of standard cameras, especially after their last CEO said so, but this announcement puts that theory in question.

No announced price. Announcement was made in China. 

Frank Filippone
Red735i at verizon.net