[Leica] Leica in commercial

[Sonny Carter]

(Found on tokyocamerastyle.com   )

This recent commercial promoting tourism
<http://www.jreast.co.jp/ikuze/?src=009> to the Tohoku region
<http://en.wikipedia.org/wiki/T%C5%8Dhoku_region> of Japan features a
humorously sweet (and accurate) take on Japanese camera culture as a group
of older male digital shooters enjoy the unexpected appearance of a young
woman with a vintage Leica M4 and a 90mm f2.8 Elmarit lens.  Indeed, this
30 second short story needs no subtitles. Enjoy!

Note: Japanese commercials traditonally end with a punchline called an
*ochi*
<https://books.google.co.jp/books?id=3ZKFAgAAQBAJ&pg=PA414&lpg=PA414&dq=ochi+punchline&source=bl&ots=75wqtw3QvJ&sig=_z7sIHs81P-0mb4jS0eGRx5bBzc&hl=en&sa=X&ei=wb-gVLSGG8Xz8QXI24JA&redir_esc=y#v=onepage&q=ochi%20punchline&f=false>-
the *ochi* of this film is the woman exclaiming “*His head got in the frame*.”
after snapping the shutter.

https://www.youtube.com/watch?v=z-Rgsq5JlSs#t=187


-- 
Regards,

Sonny
http://sonc.com/look/
Natchitoches, Louisiana
1714
Oldest Permanent Settlement in the Louisiana Purchase

USA