[Leica] Leica is now selling pre-brassed cameras so every couch potato can look like a badass journalist

[Ken Iisaka]

Of course, as silly as it sounds, it provides Leica with a valuable revenue
stream that may not exist otherwise, at no expense to those who'd buy the
ordinary M or M-P.

Aside from the different focussing ring design on the Summilux-M 50mm, it
probably just takes a few hours with a buffing wheel to create the look.
The pre-worn parts may even be made in Portugal, no? So, it might cost
Leica an extra $100 each to make these, but might get an extra $10,000 in
profit. With 125 sets to be made, that's $1.25M. That's enough to hire
several engineers for a year. That money would be pumped back not just to
the shareholders, but to R&D, as well. That helps keep  the company in a
healthier financial state in the long run.

It's the same thing as what General Motors does to make Cadillac Escalades,
which are basically pick-up trucks with a fancier look and a box. It
satisfies the desire of certain customers, and brings a huge amount of
dough into the coffers. I see it as a win-win situation.


On Tue, Feb 24, 2015 at 2:28 PM, Peter Dzwig <pdzwig at summaventures.com>
wrote:

> or perhaps a bullet wedged in it like McCullin's Nikon, or run over by a
> Panzer,
> just to prove the stories true.
>
> Peter
>
> On 24/02/2015 16:33, Montie wrote:
> > Me Too!  Surprised they don't knock a few dents in it as well,
> > probably sell more. :-/
> >
> > Montie
> >
> >>> For some reason I'm thinking about fools and money.
> >
> > Doug Herr
> > Birdman of Sacramento
> > http://www.wildlightphoto.com
> > http://doug-herr.fineartamerica.com
> >
> >
> > -----Original Message-----
> >> From: kyle cassidy on the lug <leicaslacker at gmail.com>
> >> Sent: Feb 24, 2015 8:06 AM
> >> To: lug at leica-users.org
> >> Subject: [Leica] Leica is now selling pre-brassed cameras so every couch
> >>   potato can look like a badass journalist
> >>
> >> Even though it?s just out of the box "it appears as if it had been in
> >> constant use for decades and would have countless stories to tell."
> >>
> >>
> >> I?m not sure which is a bigger blight on humanity, this, or the great
> >> Pacific garbage gyre killing all sea life between California and Japan.
> >>
> >> Everybody, join me in a chorus of ?It?s the end of the world as we know
> it?.
> >>
> >>
> >> http://en.leica-camera.com/Photography/Leica-M/LEICA-M-P-CORRESPONDENT
> >>
> >
> >
> > _______________________________________________
> > Leica Users Group.
> > See http://leica-users.org/mailman/listinfo/lug for more information
> >
>
> --
>
> ===========================================================
> Dr Peter Dzwig
>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>



-- 
Ken Iisaka
first name at last name dot org or com