[Leica] How would you frame this gallery show?

Mark Rabiner mark at rabinergroup.com
Tue Dec 23 11:31:26 PST 2014


Has to be Gatorboard because if it was foamcore they'd put push pins through
it to attach it to the walls.
Has to be more "thinglike".
I think we respond negatively to the sound of the word "gatorboard".
Sounds like the reinforcing material for those air boats in the swamps.
Also Gatorade was pretty bad. I see they still make it!


On 12/23/14 8:22 AM, "Kyle Cassidy" <leicaslacker at gmail.com> wrote:

> So Š 

Yesterday I asked a question about mounting prints to gaterboard and
> about 40 people emailed me privately saying ³gaterboard is a crappy way to
> hang your show²

So Š this may require a bit more explanation ‹ my solution
> doesn¹t have to be gaterboard but it does have some requirements.

Here¹s the
> whole scoop:

A year ago, I got this idea to do portraits of librarians. I
> did, and it was published as a photo essay in Slate magazine. (In fact, it was
> the most popular photo essay that Slate has ever
> published):

http://www.slate.com/blogs/behold/2014/02/11/kyle_cassidy_photogr
> aphs_librarians_at_the_american_library_association.html
> <http://www.slate.com/blogs/behold/2014/02/11/kyle_cassidy_photographs_librari
> ans_at_the_american_library_association.html>

It has multiple millions of
> views, tens of thousands of shares on Twitter and Facebook Š it went
> everywhere, but only to people who have Internet access, some of the people
> who this photo essay was essentially FOR wouldn¹t get to see it ‹ one of the
> things that librarians pointed out again and again is that a lot of their
> constituants don¹t have access to the internet, which is one thing that makes
> libraries so necessary Š. so based on this, and the huge amount on controversy
> it generated (and like SERIOUS FIGHTING IN
> HERE):

http://kylecassidy.livejournal.com/781095.html
> <http://kylecassidy.livejournal.com/781095.html>

I began a crowdfunded
> campaign to photograph MORE librarians -- ultimately I photographed and
> interviewed about 350 total.

One of the things that I promised was that after
> doing this there would be a free gallery show that would tour the country and
> that libraries could hang for no cost apart from being responsible for
> repacking it and mailing it to the next library after it had been up for a
> month. I¹d learned that many libraries are operating on less than a
> shoe-string budget and that there were hundreds, if not thousands of libraries
> that wanted to hang the show. So Š these set of prints would basically be on
> tour until they were all stolen, lost, or destroyed.

For that reason, I want
> to keep the cost of mailing them as cheap as possible and I want to keep the
> hanging options as simple as possible, in this case, museum putty that just
> goes in the box. I had good luck with this method in my show ³Leaving Dakota²
> (http://kylecassidy.com/projects/dakota/
> <http://kylecassidy.com/projects/dakota/>) which toured the world in a shoe
> box.

It seems that the easiest, and least expensive way of doing this is to
> make multiple copies of the show, printed on gaterboard, that just get mailed
> out; libraries hang them, pack them, and mail them to the next one on the
> list.

The criteria are:

1) The images look nice.
2) They¹re cheap for
> libraries to mail.
3) They¹re easy to hang.
4) They¹re easy to hang in
> non-traditional gallery spaces.

They should also be not expensive to produce
> since I want to make about ten copies of the show (each featuring about 20
> prints) so they can tour simultaneously. 


So Š that¹s the long story.

If
> you have ideas about how to do it (canvass mounting? indestructible light
> frames?) Š.

Thanks for your advice and
> expertise,

Kyle




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-- 
Mark William Rabiner
Photographer
http://gallery.leica-users.org/v/lugalrabs/




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