[Leica] Teds comments

[Jayanand Govindaraj]

Frank,
True, but you would probably not buy even then, and these "Special
Editions" do sell out fast, and also deliver the high margins required
to keep normal R&D chugging along in a company of Leica's size. A
judicious mix of the two is really the only sensible course for Leica
to prosper as a company.

Who can blame the company for the Digilux line either, when consumers,
it has been proven time and again, are only too willing to pay a hefty
premium for a red dot? Any self respecting luxury company will price
its products at what the market will bear, not on a cost plus basis.
After all, one of the fundamental tenets of the Laws of Contract is
"caveat emptor"...

Cheers
Jayanand

On Mon, Sep 22, 2014 at 10:26 PM, Frank Filippone <red735i at verizon.net> wrote:
> There are 2 kinds of special edition cameras:  one uses garish finishes and leathers to pimp up the standard body or lens.  This uses infinitesimal R+D resources. Think gold bodies with ostrich leather in wooden boxes
> The other uses totally new body castings, added or subtracted features to the HW/SW.  This is like a new development, requiring much work of resources. Think M9P, M Edition 60, etc.  made in small quantities, 99.99% of us never get a chance to use these new or revised cameras.
>
> Maybe, in this population, we would rather the resources spent in developing new, more useful gadgets in our M for all of us rather than the pimped out version or those with limited availability.
>
> YMMV
>
> Frank Filippone
> Red735i at verizon.net
>
>
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