Archived posting to the Leica Users Group, 2014/02/14

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Subject: [Leica] Question about releases for images of others' property
From: mak at teleport.com (Mark Kronquist)
Date: Fri, 14 Feb 2014 20:24:05 -0800
References: <52FEAC6E.3090501@cox.net><52FEB6BB.4030407@cox.net><SRWe1n00A0AFV7C01RWfDr> <41D6124A26B140389130B104277574F6@billHP> <3D4B995797D64F8198A6008D9AB8CCCB@syneticfeba505>

Copyright Guidelines
The Board of Directors of the American Society of Media Photographers, the 
Professional Photographers of America, Photo Marketing Association 
International, the Association of Professional Color Imagers, the 
Professional School Photographers Association International and the 
Coalition for Consumers' Picture Rights, adopt the following guidelines 
concerning copyright practice for members of the photo industry.

It is reprinted with permission given by the Photo Marketing Association 
International.

Customer Copyright Information
Copyright can be confusing. What is copyright, who owns what, why all the 
fuss, how can I get copies made, and are there any exceptions or questions 
that frequently rise. This is designed to provide information to help 
customers understand why some photos cannot be copied by the lab.

What Is Copyright?
The U.S. Constitution and the Federal Copyright Act give "copyright" 
protection to "authors" for their "original works," such as photographs. 
Among the protections that copyright owners have are the exclusive rights to:

Make copies of the work
Prepare other works based on the original
Distribute copies of the work to the public by sales, rental, lease, or 
lending
To publicly perform and display the work.
These rights are protected by laws which provide for damages and criminal 
penalties for violations. Both the customer and the lab are subject to the 
law.

Who Owns What?
The law says the "author" is the owner of the copyright. The author of a 
photo or image is usually the person who snapped the shutter or created the 
image. If you took the photo, you own the copyright. If a professional 
photographer took the photo for you, then he or she owns the copyright. If 
that photographer is an employee of a studio or other person in the business 
of making photos, then his or her employer is considered the author.

Prior to 1978, court cases said a customer who commissioned a photo was the 
employer of the photographer, so customers could get reprints made without 
any problem. In 1979, the U.S. Supreme Court said that was no longer true. 
To be an employee, the court said a person would have to be considered an 
employee under the traditional tests such as are used to impose payroll 
taxes, social security, and similar laws. That is not the usual 
customer-photographer relationship.

Why All The Fuss?
The primary reason is economic. Photographers feel they invest a lot of time 
and creative energy in getting experience, and setting the camera, pose, 
lighting, background, and extra shots to get the right one. They generally 
price their services by taking into account the fact customers will purchase 
their prints from the photographer. Thus, the photographer wants the 
customer to come to him or her to request reprints so an appropriate fee can 
be charged.

Some photographers charge a realistic fee "up front" to compensate for their 
services, whether or not prints are ordered. They may authorize the customer 
to have prints made anywhere.

Some photographers also are concerned about artistic integrity. Since their 
name is associated with the photos, they want control over how the reprints 
look. There may be many other reasons. You are encouraged to discuss these 
issues with your photographer. That way, his or her position can be fully 
explained, and you can obtain the additional copies you desire.

How Can I Get Copies Made?
If we cannot make the copies for you, go to your photographer and request 
them. A professional photographer will do their best to see your needs are 
met. If they cannot make the copies, they may authorize us to make them. A 
consent form is available for you to take to the photographer.

Are There Any Exceptions?
Generally no. In some unique circumstances, we may be able to consider 
special requests. We will gather the information, investigate to the extent 
necessary to see if permission can be obtained, and make a decision based on 
our best judgment of how the law applies. Please understand if we tell you 
we cannot make the copies. It is our legal obligation to protect the 
photographers to the extent possible, and to keep you and ourselves from 
incurring liability.

All members of the Photo Industry should:

Recognize the photographer or studio as the owner of the copyright in his or 
her photographs in most circumstances, particularly in the case of 
professional portraits.

Encourage greater enjoyment of photography through the use of photographs, 
made in compliance with applicable taxes.

Encourage all members of the photo industry to educate and inform their 
customers and employees of the requirements of the copyright laws, and the 
need for adherence to and support of those laws. This should include working 
to educate the public that the purchaser of a photograph does not 
automatically obtain the right to make copies.

Provide reasonable notice to customers that the permission of the 
photographer is necessary under federal copyright law in most circumstances 
for copying or other manipulation of a photograph.

Support and work together to obtain amendment of the Copyright Act to 
eliminate copyright registration as a precondition for statutory damages and 
attorneys' fees in cases involving photographs, provided however, that the 
amendments also bar any award of statutory damages or attorneys' fees for 
innocent infringement. The parties will work together and with Congress to 
make clear the meaning of "innocent infringement."

Recognize that when infringement occurs that is not innocent, statutory 
damages and attorneys' fees may be awarded. Substantial awards should be 
made in cases of willful infringement, or repeat infringement after notice. 
Where infringement is innocent, no statutory damages or attorneys' fees 
should be awarded.

Endorse the development of a voluntary identification system for copyrighted 
photos so that labs and other users may properly locate, seek permission 
from, and compensate copyright owners for their copyrighted work.

Work together to promote the growth of the industry and ensure that new 
imaging technologies are used in responsible ways consistent with the rights 
of all concerned.

In addition, photographers should:

Prior to completion of the sales process, provide notice to customers of the 
photographer's ownership of copyright, in an effort to avoid confusion about 
the rights of the photographer.

Provide customers with the information necessary to obtain additional copies 
of the photographs.

Where reasonably possible, identify and mark their photographs sufficiently 
to permit others to know whom to contact to obtain permission to copy, 
electronically or otherwise manipulate, or prepare other derivative uses of 
the photo.

Respond promptly to requests for permission to copy, electronically or 
otherwise manipulate, or prepare other derivative uses of the photo, 
although there is no obligation to grant such permission.

Give written notice to the photo processor when a photographer believes his 
or her copyright has been infringed, in an effort to prevent further 
infringement, or determine the cause of the alleged infringement, and to 
permit possible resolution of the matter without the need for litigation.

In addition, photo processors should:

Notify customers that the photo processor does not copy or manipulate photos 
bearing a copyright notice without the permission of the copyright owner 
names in the notice.

Provide notice to customers, where applicable, that copyrighted photographs 
will not be accepted without the permission of the photographer (e.g., "No 
Copyrighted Photos"), when photo processors use promotional techniques, such 
as mail order and drop boxes that are within their control. Where the 
promotional techniques are not within the control of the photo processor, 
the person in control should be requested to provide such notice.

Educate and inform responsible employees about their responsibilities, under 
copyright law and established policies and practices.

Inspect the front and back of photographs submitted for copying to determine 
if a copyright notice, or other notice that the work is professional (such 
as a studio name or logo), is present or appears to have been removed. In 
either event, the photo processor should decline to copy or manipulate the 
photograph unless the customer reasonably establishes that copying is 
permissible.

Inspect the front and back of an unmarked image submitted for copying to 
determine if it is reasonably recognizable as a professional photograph. 
Questionable cases should be separated from routine orders and brought to 
management's attention. Reasonable efforts should be made to determine 
whether the image is a professional image.

Utilize the following guidelines in evaluating a request to copy photographs 
which the photo processor has reason to believe may be professional:

It is generally reasonable for a photo processor to rely on a written 
consent to copying or other manipulation from the photographer or studio 
named in a copyright notice or other marking.

Where the image is identified as a professional photograph by a mark, or it 
reasonably appears that a mark has been altered or removed, it generally is 
not reasonable to rely solely on statements by customers claiming a right to 
copy the photograph.

Where there is no marking identifying a photograph as a professional 
photograph, but there is a question about whether the photograph is 
professional, it is generally reasonable for a photo processor to rely on a 
written statement by the customer that the customer understands that copies 
must be authorized by the photographer and that he or she is the 
photographer, or has received such authorization.

Circumstances such as prior written warnings from a photographer or prior 
dealings with a customer may indicate that further confirmation is necessary.

Copying or restoring a photograph for the personal use of a customer may be 
reasonable in cases where the age of the photograph or the circumstances are 
such that the photographer or studio is unlikely to object to copying, and 
all reasonable efforts have been made to obtain permission from the 
photographer. The industry will work together to develop further guidelines 
for such copying.

Document a claim of "fair use" in writing by an identified customer, with a 
description of a legitimate fair use, and the copy or manipulation should be 
appropriate and limited to the fair use purpose which is claimed. The 
industry will work together to develop further guidelines for such copying. 
These guidelines are not intended to strengthen or weaken the doctrine of 
fair use as incorporated in the Copyright Act and as developed by the courts.

General
These guidelines only deal with activities by industry members and are not 
intended to excuse or mitigate customer infringement liability under current 
copyright law. While the customers' knowledge and application of copyright 
law and practices may have a significant impact on the industry, guidelines 
for the customers' behavior are not provided. An industry member's efforts 
to follow these guidelines should be viewed on their own merits.

The Photo Industry agrees to work together to develop further guidelines and 
practices relating to:

Practical and effective means of identifying photographs as professional 
photographs.
Standardize copyright warnings.
"Fair use" copying.
Restoration and copying of photographs where the age of the photograph and 
the circumstances are such that the photographer or studio is unlikely to 
object to copying.
Processing of undeveloped customer film on automated equipment, where 
determination of the content of the latent images and the detection of 
infringement may not be possible.
These guidelines are premised on the belief that litigation is detrimental 
to the photo industry, and following these guidelines will help avoid it. 
The guidelines recommend to the courts that in cases where an infringement 
has been found to have occurred, the extent of the good faith efforts by the 
parties to follow these guidelines should be considered in determining 
whether the infringement is innocent, negligent, or willful.


A sample copyright policy, which can be adapted to individual company needs




Copyright Policy Of

_____________________________________________   _______________
(Insert Firm Name)      (Date)
Purpose
All images are copyrighted by someone, even ordinary family photos. It is 
the intention of this firm to comply with the copyright laws and to protect 
the ownership rights or copyright holders. At times, the existence of a 
copyright claim or the identity of the copyright owner is not apparent. The 
person who possesses the photo is not always the copyright owner. The 
purpose of this policy is to provide a method for determining who is the 
copyright owner, and to provide guidance on handling copy requests.

Policy
NOTICE - Point of sales/order-taking materials, self-copy machines, and 
counters shall include a notice that we do not copy photos without the 
permission of the copyright owner. The notice reads as follows: "WE RESPECT 
COPYRIGHTS! There are laws that protect copyrights. It is usually illegal to 
copy photographs taken by others without their permission. Check with the 
sales associates to help in getting permission.

GENERAL COPYING POLICY - Where the photos were taken by our customer, they 
may be copied upon request. Where there is a reasonable indication that 
someone other than our customer is the copyright owner, the photo will not 
be copied unless approved by an authorized Manager or Assistant Manager.

INSPECTION - Copy requests by customers and incoming reprint orders shall be 
inspected to determine if: 1) The materials have a copyright claim or other 
indication that the photos were taken by a professional photographer or 
someone other than our customer, or 2) such a notice was removed or 
obscured. If there is no such notice or other indication that the photo was 
taken by someone else, it may be copied. If such a notice or indication 
exists, follow the Explanation To Customer section or refer the request to 
an authorized Manager or Assistant Manager.

AUTHORIZATION-EXCEPTION - An authorized Manager or Assistant Manager shall 
determine whether the questionable orders, or exceptions to the policy, will 
be processed or returned. If returned, a notice will be given to the 
customer following the Explanation To Customer section, with the reasons for 
not processing the order.

If the order is to be processed, the basis for the decision to proceed shall 
be documented in accordance with this policy and industry Copyright 
Guidelines.

Copies can be authorized under the following circumstances if there are no 
other factors suggesting the law would be violated:

The customer has a written consent to copying or other manipulation from the 
photographer or studio named in a copyright notice or other marking. A 
sample Photographer's Copyright Consent Form is available from PMA.
A prior agreement with the photographer gave a blanket consent for this 
customer to obtain copies in the future without further documentation.
When there are no markings identifying the photograph as a professional 
photograph, but you still have a question about whether it was made by a 
professional, you may copy upon receiving a written statement that the 
customer understands that copies must be authorized by the photographer and 
that he or she is the photographer, or has received such authorization. A 
sample Customer Copyright Declaration Form is available from PMA.
Copying or restoring a photograph is permitted for the personal use of a 
customer in cases where the age of the photograph or the circumstances are 
such that the photographer or studio is unlikely to object to copying, and 
all reasonable efforts have been made to obtain permission from the 
photographer. A sample Customer Copyright Declaration Form is available from 
PMA.
A claim of "fair use" may permit the copying. Document the claim in writing 
with a description of a legitimate fair use. The copy or manipulation must 
be appropriate and limited to the fair use purpose which is claimed. A 
sample Customer Copyright Declaration Form is available from PMA.

EXPLANATION TO CUSTOMER
The customer is likely to be upset over our refusal to make the copies. Your 
task is to provide them with sufficient information so they understand the 
reasons for the decision, and give them a method to solve the problem. The 
following approaches should be considered:

Give them a copy of the Customer Copyright Information pamphlet (available 
from PMA). Explain the information so they understand it.
Show them the reason you believe the photo was taken by someone else.
Ask whether they have permission to make the copies. Their word alone is not 
sufficient if the photo is marked or appears to have been altered.
Offer to call the photographer to request permission. The name, address, 
telephone number, or other identification of the photographer may appear on 
the photo. If you have a name, but no address or phone number, the 
Professional Photographers of America has a member locator service.
Ask questions concerning where the photo came from, who took it, and what it 
will be used for. The answers to these questions may indicate copying is 
permitted. Refer the request to a Manager or Assistant Manager. Review the 
Authorization-Exceptions section for situations where the copy can be made.
Offer them the consent form to request the photographer to give permission 
to copy or to transfer ownership of the copyright. Sample forms to obtain 
consent, transfer or license are available from PMA.

APPEARANCE OF PROFESSIONAL PHOTOS
It is often difficult to determine whether a photo was taken by a 
professional. When a copy is requested, the overall appearance must be 
considered. The following are some factors to consider in concluding whether 
a photo is a professional photo:

The presence of a copyright notice, i.e., the symbol "?," the word 
"copyright" or "copr." and the name and year.
The name of a photographer or studio.
Use of paper with a professional watermark or notice.
Unusual marks or alterations to a photo to cover or eliminate the above 
markings.
Formal poses characteristic of a sitting.
Even distribution or lighting and the absence of natural shadows.
Use of backgrounds typical of professional photos.
The photo was published, such as in a textbook or magazine.

RECORD KEEPING
The records generated in following this policy shall be retained in a 
monthly file, in alphabetical order, by our customer's name. After the 
current month ends, the records shall be put in long-term storage and marked 
for destruction three years after the month in which they were generated.

DECISION-MAKING FLOWCHART
The accompanying flowchart demonstrates the decision-making process for 
compliance with this policy. In all cases, common sense and good judgment 
are required. If there is not a clear lawful basis to make the copy, the 
safer course is to decline to copy.



Copyright Policy
Decision-Making Flowchart
For Photo Processors

Establish policies and practices.
Educate and inform responsible employees.
Notify customers that permission is required.
Examine photos

Review any exceptional circumstances.


On Feb 14, 2014, at 8:21 PM, <tedgrant at shaw.ca> wrote:

> My relationship to the money grubbing SOB people who think the 
> photographer is making a zillion dollars from a photo is as usual in my 
> simple minded KISS philosophy. ???????
> 
> Very emphatically...... "UP YOURS AND DESTROY THE IMAGE RIGHT IN THEIR AND 
> THEIR LAWYERS FACE!"
> 
> Then move onto the beautiful images you see, feel and capture. Without any 
> hassle!
> I don't have the time of day to waste when some dumb ass thinks you are 
> making millions from a photo of a building /statue that's been standing in 
> public view for a thousand years!
> 
> Then in a moment of time, light is exquisite and you go "CLICK!" Capturing 
> it in a fashion never seen before. That means "that image is truly you, 
> your eyes and artistic abilities to see beauty where others have failed!" 
> Is there anything wrong with that?
> 
> Then some smart ass nobody comes along and wants to sue you for capturing 
> it in a fashion never ever seen before?  BULL SH....T!
> 
> Keep a copy for your files and screw them!...... Destroy it in some 
> fashion and send the ruined image to the lawyers and their so called legal 
> rights morons!
> 
> "EAT THIS!" Smile and send an icon indicating your pleasure at destroying 
> the image. :-) SMILE PROFUSELY! Knowing you've stuck it to the dumb ass 
> people of the world who live by suing us, the beautiful people who 
> capture-create astounding images of beauty!
> 
> Oh not always, as no one is that good. Once in a while? Yeah that's cool! 
> Love it! :-)
> 
> cheers,
> Dr. ted
> 
> 
> 
> ----- Original Message ----- From: "Bill Pearce" <billcpearce at cox.net>
> To: "Leica Users Group" <lug at leica-users.org>
> Sent: Friday, February 14, 2014 6:55 PM
> Subject: Re: [Leica] Question about releases for images of others' property
> 
> 
>> I once read that gallery shows are not a commercial use, same thing for 
>> paintings.
>> 
>> -----Original Message----- From: Richard Man
>> Sent: Friday, February 14, 2014 7:30 PM
>> To: Leica Users Group
>> Subject: Re: [Leica] Question about releases for images of others' 
>> property
>> 
>> Is it the case that showing in a gallery is not considered commercial use?
>> How about portfolio (online or print)? How about print sales?
>> 
>> And what are the answers to those questions for private properties?
>> On Feb 14, 2014 4:37 PM, "Ken Carney" <kcarney1 at cox.net> wrote:
>> 
>>> Well, that's a load off.  Now waiting for the print orders...
>>> 
>>> Ken
>>> 
>>> 
>>> On 2/14/2014 6:09 PM, Chris Crawford wrote:
>>> 
>>>> ASMP also has this page on property releases:
>>>> https://asmp.org/tutorials/using-property-releases.html#.Uv6v0ijNCao
>>>> 
>>>> It notes that there has never been a law or a court decision in the USA
>>>> requiring one. You do not need one.
>>>> 
>>>> 
>>> 
>>> _______________________________________________
>>> Leica Users Group.
>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>> 
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information 
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information



Replies: Reply from photo at frozenlight.eu (Nathan Wajsman) ([Leica] Question about releases for images of others' property)
In reply to: Message from kcarney1 at cox.net (Ken Carney) ([Leica] Question about releases for images of others' property)
Message from kcarney1 at cox.net (Ken Carney) ([Leica] Question about releases for images of others' property)
Message from billcpearce at cox.net (Bill Pearce) ([Leica] Question about releases for images of others' property)
Message from tedgrant at shaw.ca (tedgrant at shaw.ca) ([Leica] Question about releases for images of others' property)