Archived posting to the Leica Users Group, 2013/05/27
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Here a Leica M6 was about 2 to 3x more expensive than a Canon EOS1. My M9 was about the same price as my Nikon D3x but I much prefer it. FD On 27 May, 2013, at 09:26, Mark Rabiner <mark at rabinergroup.com> wrote: > Before a Leica M6 was thought to be a high priced rarified item but Leica > was getting a grand for it same as Nikon and Canon were getting for their > flagship cameras but Nikon and canon was making 100 times more of them. And > probably getting a higher return on each one. > So Leica hung on by a thread. > Kaufman when he bought the company and with his experienced perspective on > the market. knew that if Leica was going to make a premium product in small > amounts he was going to have to really change a premium price for it. > And Not change the same and call it premium because I was low tech for the > same money. > So that's what he did. > And it worked. > Leica is in the black. And its heading in a good direction. > I feel strongly by the end of next year it will be seen in an entirely > different light than it is now.