Archived posting to the Leica Users Group, 2012/12/02
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Timely article on what KODAK can learn from Polaroid, but applicable equally as well to Leica, and coincidentally, seems to be what Leica is doing anyway: < http://www.washingtonpost.com/business/what-kodak-could-still-learn-from-polaroid/2012/11/29/01b8b8e4-38d7-11e2-b01f-5f55b193f58f_print.html > The 4 bullet points: 1 don't be afraid to raise prices 2 *The only cameras are going to be high-end cameras ? and very-low-end ones. *3 *?Don?t do anything that someone else can do.?* 4 *The little yellow box is still golden. *Leica raises prices, goes big time on the high end cameras (Monochrom, S, M 240), do things that no one does (MM, S, M 240, 50AA...) and it continues to promotes its brand. -- // richard <http://www.richardmanphoto.com>