Archived posting to the Leica Users Group, 2011/06/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Years ago, the Cadillac division of General Motors had a similarly dumb idea. They took the cheapest, crappiest car that GM made..the Chevrolet Cavalier...and put a fancy leather interior in it and a Cadillac logo on it. The Cavalier was a small economy car that cost about $11,000 at the time. The Cadillac Cimmaron sold for twice that...on the few occasions when someone was stupid enough to actually purchase one. It was a big a piece of crap as the Cavalier (they were identical in every way except the interior and name), and those wanting such an economy car simply bought the cheap Cavalier. Of course, they finally found a way to pull of this fraud when they took a Chevy SUV and a Chevy pickup truck and put Cadillac names on them, at double the price. They seem to be selling well. The Chevys they used this time were well made trucks, unlike the crappy Cavalier, but still they are charging a lot for that Cadillac logo! -- Chris Crawford Fine Art Photography Fort Wayne, Indiana 260-486-2581 http://www.chriscrawfordphoto.com My portfolio http://blog.chriscrawfordphoto.com My latest work! http://www.facebook.com/pages/Christopher-Crawford/48229272798 Become a fan on Facebook On 6/4/11 1:26 AM, "Nathan Wajsman" <photo at frozenlight.eu> wrote: > Whoever came up with this product deserves to be sacked. > > Nathan Wajsman > Alicante, Spain > http://www.frozenlight.eu > http://www.greatpix.eu > http://www.nathanfoto.com > PICTURE OF THE WEEK: http://www.fotocycle.dk/paws > Blog: http://www.fotocycle.dk/blog > > YNWA > > > > > > > > On Jun 4, 2011, at 7:05 AM, Jayanand Govindaraj wrote: > >> Others are cottoning on to Leica marketing techniques and applying them! >> >> http://www.businessweek.com/magazine/content/11_24/b4232026115059.htm >> >> Cheers >> jayanand >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information