Archived posting to the Leica Users Group, 2011/01/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Poor choice of "dirty item of laundry" ? Jim Nichols Tullahoma, TN USA ----- Original Message ----- From: "Jayanand Govindaraj" <jayanand at gmail.com> To: "Leica Users Group" <lug at leica-users.org> Sent: Friday, January 14, 2011 8:55 PM Subject: Re: [Leica] From A to B or B to A > Larry, > Great guess - it was Hindustan Unilever, the Indian subsidiary, trying to > sell Surf, the market leader in the detergent segment in India. > Cheers > Jayanand > > > On Sat, Jan 15, 2011 at 3:08 AM, Lawrence Zeitlin > <lrzeitlin at gmail.com>wrote: > >> Jayanand writes: >> "A company wanted to launch a detergent in Dubai. So they rented the best >> >> outdoor hoarding they could find, and put their graphic message - a >> triptych >> >> - a housewife with a dirty item of laundry in her hand, dipping it in the >> >> washing liquid, and the item, as usual, emerging shiny clean. The usual >> >> stuff we have seen from detergent manufacturers ever since advertising >> >> started. But sales of the product abruptly fell off a cliff to zero. Can >> you >> >> guess why?" >> >> >> - - - - - >> >> >> Was the company Unilever? After a series of goof ups trying to sell soap >> to >> the great unwashed sector of the world, they funded a chair for me at the >> University of Wales to research and write a book on Cross Cultural >> Marketing >> and Management. Unfortunately the book wasn't finished until 2000. No >> pictures though. >> >> Larry Z >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > >